Tips & Tricks

How to Write the Perfect Follow-Up Message for Sales

September 6, 2023
How to Write the Perfect Follow-Up Message for Sales

When writing a follow–up message, it is important to strike the right balance between being assertive and not coming across as too pushy. 

Sales are all about building relationships, and following up with potential clients is a crucial step in that process. Crafting the perfect follow–up message can be daunting – you want to be persistent but not come across as pushy – it's essential to strike this balance.

Any salesperson knows that following up with clients is crucial for maintaining customer loyalty and generating repeat business. To help you achieve just that, our article will offer insights into the dos and don'ts of writing follow-up messages that resonate with your target audience.

What Is a Follow-Up Text Message?

A follow-up message ensures to continue interacting with a customer once they have left the site or store, to conclude a sale. They are also used to get additional deals and a recurring relationship with a person.

Here are some tips to help you stay on track: 

  1. Be clear about what you want
  2. Maintain a polite yet firm tone throughout your message
  3. Don't make assumptions or exaggerate facts

With these guidelines in mind, you can ensure that your follow–up messages remain effective without appearing intrusive.

Sales reps should aim to respond to leads within 12–24 hours, always adding value to their interactions.

Following up with a clear next step and sending a summary email after the call will ensure successful lead conversions. Persistence is key, as an average prospect requires 7 to 10 touches before converting to a buyer.

Text messages should not be forgotten either – prospects sent these convert at an impressive rate of 40%.

Following up with web leads within five minutes increases engagement by nine times, and salespeople who contact prospects within an hour are 60 times more likely to qualify the lead than those who wait 24 hours.

How To Write a Top-Notch Follow-Up Message for Sale

In the sales realm, follow–up messages are essential for converting leads into customers. Crafting these messages with finesse and a strategic approach is paramount to success.

To this end, here are some practices for writing an effective follow–up text message that will convert:

Respond Quickly

Speed is of the essence when crafting a follow–up message. A Harvard Business Review study found that organizations that responded to leads within an hour were seven times more likely to engage in meaningful dialogue with the decision–makers than those who delayed for even sixty minutes. 

Add Value to the Interaction

To ensure your follow–up message succeeds, provide value to the conversation. Rather than pressing for a sale, offer something beneficial such as a helpful resource or useful industry advice.

Personalize the Message

Personalization is key to optimizing conversions. Incorporate potential customers' names and reference past interactions or details from their business; this demonstrates attentiveness and a genuine concern for their needs. 

Keep it Short and Sweet

When it comes to following–up messages, brevity is key. Keep your message concise and focused, avoiding the use of technical terms or industry buzzwords that could be off–putting for potential customers. 

Provide a Clear Call-to-Action

End with a distinct call to action. Whether it's booking an appointment, signing up for a free trial, or making a purchase, make the instructions straightforward and simple.

To sum up, writing an effective follow–up message for sale requires responding quickly, adding value to the interaction, personalizing the message, and keeping it short and sweet – all while providing a clear call to action.

What are the Common Mistakes in Writing Follow-Up Messages for Sale

It's essential to stay in contact with potential customers during the sales process, yet it's easy to make missteps that can put off prospects and diminish your chances of sealing the deal.

By understanding these pitfalls and implementing best practices, you can improve your follow–up game and increase your chances of converting leads into customers.

Ask yourself: What are the key steps in an effective follow–up process? What type of content should I be sending to each lead? How often should I contact them? Answering these questions will help ensure that you're following up with leads in a way that resonates with them.

  • What are some specific time frames for following up without seeming pushy? 
  • How can I personalize a follow-up message? 
  • How do I know when it's appropriate to follow up again without being annoying?

When crafting your sales follow–up messages, be sure to avoid these common errors: 

Waiting too long to Follow-Up

Timing is critical when it comes to following–up on messages; waiting too long can give the impression of disinterest, while responding too quickly may be perceived as pushy.

Lack of Personalization

Taking the time to personalize follow–up messages by addressing the recipient by name and referencing previous interactions can help build trust and establish a connection. Generic messages, on the other hand, maybe off–putting. 

Focusing too much on the Sale

Your follow–up message should aim to close the sale but don't be too pushy. Instead, add value to the conversation by offering helpful advice or responding promptly to any queries. 

Sending too many Follow-Ups

Frequent follow–ups can be irritating and counterproductive. To maximize effectiveness, space out your messages and only reach out when there is a clear purpose.

Failing to Provide a Clear Call-to-Action

Every follow–up message should include a succinct, yet impactful call to action that guides the recipient on their next steps. Without this, they may become confused or disengaged. 

Now that you know how to write follow-up text, let’s see when they should be used.

When To Write Follow-Up Messages (with examples)?

As the saying goes, 'Fortune favors the persistent.' There is truth in this adage; success often depends on diligent follow–up.

Follow–up messages are crucial in sales as they can turn a potential lead into a paying customer, emphasizing the importance of staying consistent and persistent throughout your sales journey.

To help you out, here are the most common situations requiring follow-up text sales along with examples of SMS text messages:

1. After a Sales Meeting

It's essential to send a follow–up text message after a sales meeting, as it strengthens your connection with the potential customer and shows that you care about their needs.

Following up is essential to increase the likelihood of closing the sale and building a long–term relationship with the customer.


It was a pleasure meeting you today and discussing your requirements for the new website. I'll compile a proposal and have it to you by Friday.

2. After a Sales Call

Thirdly, follow–up emails allow you to address any concerns or questions they may have had during the meeting and provide additional information or resources that could be useful.


It was a pleasure conversing with you today.

As promised, I'm attaching our pricing and package options for your perusal. Should you have any queries, please do not hesitate to contact me – it was great speaking with you today!

3. After a Trade Show or Conference

Staying in touch with leads from trade shows and conferences keeps your brand and products top–of–mind. It also gives you the chance to cultivate relationships with potential clients, establish trust, address any concerns or questions they may have had during your initial conversation, and build a lasting connection.


It was indeed a pleasure to make your acquaintance at the XYZ Trade Show. I am interested in discussing how we can aid with the growth of your enterprise.

4. After a Networking Event

Following up after a networking event is key for sustaining the relationships you formed. You can use this opportunity to express your appreciation for their time and conversation, as well as continue the dialogue that began at the event.

Showing that you are genuinely interested in building a relationship and value their time and effort is best done with a text message follow–up.

This can help you stand out from others who may not follow up, giving you an advantage in building a professional relationship.


As our paths crossed at the Chamber of Commerce event yesterday, I found myself intrigued by your business and would love to set up a call to discuss it in further detail. Additionally, I am highly interested in exploring possibilities for cooperation.

5. After Sending a Proposal

A follow–up text message after presenting a proposal can be an effective way to show your commitment and excitement for the project, as well as address any queries or worries of the recipient.

Not only that, but email marketing also helps keep your brand in mind and can increase the likelihood of a positive response.

Not only can it enhance your proposal's prominence, but also elevate the chances of securing the project when competing with other proposals.


I'm reaching out to check if you have any queries regarding the proposal I submitted last week. In case you need any further clarification, please don't hesitate to contact me with your queries.


6. After a Product Demo

Thanking your prospect for their time after a product demo, addressing any potential questions or concerns they may have, and keeping your brand at the forefront of their mind are all benefits of sending a follow–up text message.

Prompt follow–ups demonstrate enthusiasm and commitment to excellent customer service, helping ensure customers remember you long after the initial interaction.

Additionally, it provides an opportunity to reiterate the benefits of your product and how it can meet the prospect's needs.


Your attendance at the product demonstration yesterday is highly appreciated by us. We believe that it was able to offer valuable insights into what drives our solution and its potential impacts. Don't hold back if you wish to enhance your comprehension of buying processes. 

 7. After a Trial Period Ends

To keep customers and maximize conversion rates, it is important to send a follow–up text message after the trial period has ended. Remind them of the advantages that your product or service offers; this increases your chances of convincing them to continue using it.

It's also an opportunity to address any concerns they may have had during the trial period and show your commitment to excellent customer service. Additionally, by staying on top of minds you can encourage customers to share their positive experiences with others.


Your trial period expired yesterday. Are you interested in finding out more about our pricing and subscription plans? 

8. After a Missed Call

It is essential to follow–up with a text message after missing a call, for multiple reasons. 

  1. It lets you acknowledge the call and show that you care about your customers.
  2. It provides an opportunity to address any questions or concerns the caller may have had.
  3. It demonstrates your commitment to customer service and can help build trust and loyalty.
  4. It can increase the likelihood of the caller returning your call and, ultimately, closing a deal.


I noticed I missed your call earlier. Is there anything I can do for you now?

9. After a Referral

Sending a follow–up message after receiving a referral is an excellent way to express gratitude for the endorsement and show its worth.

This can also build trust and loyalty with the person who made the referral, encouraging them to make more referrals in the future.

Additionally, businesses can enhance their reputation and drive growth through referrals by following up with the referred person to show appreciation and provide excellent customer service.

This can help solidify the relationship and increase conversion rates.


I appreciate your referral to your colleague. I had a productive conversation with them and will inform you of any outcomes.

10. After a Delay in Response

A follow–up text is essential when there's been a delay in response; it demonstrates respect for the sender, allows you to address any issues that may have come up, and can help build trust and strengthen relationships with the sender, increasing the likelihood of future collaborations or business opportunities.


I hope to receive a response regarding the proposal I sent last week. Have you had an opportunity to review it?

11. After a Negative Response

Following up with a text after an unfavorable response demonstrates your dedication to resolving any issues and underscores the importance you place on their opinion.

Additionally, following up after a negative response can demonstrate your professionalism and dedication to improving the relationship. It also provides an opportunity to better understand why the recipient was not interested, so you can refine your approach in the future.


I comprehend that our product may not be the ideal solution for your business. Could you kindly explain to us why, so we can enhance our offerings? 

12. After a Sale

Following up with customers after a purchase can yield numerous advantages for businesses. 

  1. It shows the customer that the seller values their business and wants to ensure their satisfaction.
  2. It can address any concerns or issues the customer may have had with the purchase, leading to improved customer satisfaction and potentially fewer returns or negative reviews.
  3. It can build a stronger relationship between the seller and customer, potentially leading to repeat business and positive word-of-mouth referrals.


We appreciate your purchase and hope you are enjoying our product. Should you need any help, don't hesitate to get in touch.

Additional Examples/Templates of Follow-Up Text Messages You Can Use

Here are more follow-up text examples you can use: 

1. Initial Contact

Hi [Name], it was great meeting you at [event]. I wanted to see if you had any further questions about our product/service.

2. No Response

Hi [Name], I hope this message finds you well. I wanted to ensure you got my previous message about [product/service]. Is this something you're still interested in?

3. Still Considering

Hi [Name], I wanted to check in and see if you had any updates on your decision about [product/service]. In forming your decision, any questions which can be considered helpful will be addressed upon request.

4. Price Inquiry

Hi [Name], I understand you were interested in our [product/service]. I wanted to see if you had any questions about pricing or would like a quote.

5. Competition Inquiry

Hi [Name], I wanted to follow up and see if you had any questions about how our product/service compares to competitors in the market.

6. Request for More Information

Dear [Name], Just following up with you to inquire about whether there are remaining doubts on your end concerning the data sent concerning our line of [product/service]. If there is anything further needed, please feel free to let me know.

7. Meeting Request

Hi [Name], discussing how our [product/service] can benefit your business would be beneficial. Would you be available for a quick call or meeting this week?

8. Contract or Proposal Follow-up

Hi [Name], I wanted to follow up on the contract/proposal I sent last week. Do you have any questions or concerns?

9. Post-Sale Follow-up

Hi [Name], I wanted to check in and see how you're enjoying our [product/service]. Do you have any feedback or suggestions for improvement?

10. Referral Request

Hi [Name], I'm glad you're happy with our [product/service]. Do you know anyone else who might benefit from it? We would appreciate any referrals.

11. Thank You

Hi [Name], thank you for choosing our [product/service]. We extend our sincere appreciation towards your partnership and enthusiastically anticipate accompanying you on your journey towards future success.

12. Re-Engagement

Hi [Name], it's been a while since we last spoke. I wanted to follow up and see if you're still interested in our [product/service]. Let me know if there's anything I can do to help.

13. Upsell Opportunity

Hi [Name], I wanted to follow up and see if you were interested in upgrading to our premium version of [product/service]. It offers even more features and benefits. If you are inclined to gather further knowledge about the topic, kindly let me be informed so that I may provide additional information.

Hopefully, the above sales follow-up examples could help you.

How LimePhone Can Help You With Follow-Up Text Messages

Designed for easy management of your text message campaigns, LimePhone automates follow-up scheduling to enrich interaction with customers. Its capability to create bespoke and targeted messages for leads enhances customer relationship reinforcement while maintaining automation efficiency. 

This tool smoothly integrates with other enterprise applications like Zapier or Salesforce among others further simplifying its use in company workflows. To optimize coordination activities, business owners get extensive Insights through Analytics reports. 

Optimizing your sales process and enhancing customer relations is made effortless with LimePhone. 

Whether you need to track leads, follow up post-initial contact, or remind prospects of their appointment schedules, our solution covers you.

Frequently Asked Questions

  • How soon should I send a follow-up message after a sale? 

- Striking the right balance between timeliness and not overburdening customers is important. As a rule, it's best to follow up within 24–48 hours.

  • How can I personalize my follow-up message? 

- Be sure to include the customer's name when reaching out, and don't forget to reference any details of their purchase or previous interactions with your business. Show them you remember something about your conversation by adding a personalized touch.

  • What if the customer has an issue or concern with their purchase? 

- Respond to their concern promptly and provide a solution or method of resolution. Demonstrating your commitment to customer satisfaction and eagerness to assist will create a strong bond with them.


To sum up, crafting an effective follow–up message for sales is essential in creating and sustaining strong connections with customers.

By addressing any concerns or objections, demonstrating professionalism and dedication, and showing appreciation for their business, you can improve customer satisfaction while potentially leading to repeat business and positive referrals.

Personalize your message, be timely in your response, and keep a friendly tone – these tips will help you stand out from the competition and build lasting customer relationships.



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